Bridgr Insights

Digital operations: 5 steps to optimize them

Most companies know that it has become more than imperative to digitize their operations. According to a 2019 BCG survey, 80% of them were already investing in digital operations. Today, it has even become a matter of survival to go digital. Why wait if production and supply chain costs can be reduced by 10-20%? Digital technology can even facilitate fundamental changes in supply chain strategy and promote resilience in an unstable business environment.

What are digital operations?

What are “digital operations”? No, they are not arithmetic calculations. Simply put, according to the Boston Consulting Group (BCG), “numerical operations focus on the customer journey and the end-to-end business process, not just the IT operations that support it.

Here are a few steps to transform your traditional operations into digital operations:

1. Use software based on Cloud computing

A cloud-based architecture for your business makes the transition to the online world much easier and more cost-effective. It will allow you to access certain aspects of your business from any location and any device. You’ll also be able to connect multiple areas of your business. This will make communication much faster and more efficient.

2. Leverage solutions that personalize the online experience

The transition to the online world can seem cold at first and contact with your customers becomes virtually impossible. But with software solutions, it’s easier to make the transition and build stronger relationships with the customers you’ve regularly served in person. Using your databases allows you to get to know your customers better and thus personalize their online experience. You’ll learn more about their tastes, their preferred means of communication, and so on.

Read also: What really means for a factory to go digital?

Not forgetting better mobility

In 2021, your company cannot have any legitimacy if you do not have a certain type of mobility. Whether it is through an application that allows your customers to take advantage of promotions or allows you to generate more revenue through localization strategies. And let’s not forget that mobile modernity also allows your teams to work from smart mobile devices to maintain or even increase productivity.

3. Choose tools that help you automate time-consuming operations.

Automating operations that tend to be time-consuming, such as repetitive tasks, production, invoicing, payment, etc., is a considerable asset. This allows employees to focus on other, more creative activities. Automation is one of the most beneficial aspects of the online world and allows you to focus on the human component of the business, such as interacting with customers and improving the user experience, which keeps them coming back for more.

4. Upgrade your security and data processing systems

Today’s businesses have a gold mine of information, but don’t know how to actually exploit it. Because of a lack of knowledge, very often they don’t know the value of this information, called data. This data can include everything from customer preferences and purchase histories to analyses that can reveal the preferred time to receive brand communications, etc. To make the most of this data, it is very important to learn how to manage and process it. In this way, they will allow the company to generate more revenue from them.

Read also: Mobile Devices in Factories: An important competitive advantage

But of course, a gold mine must be protected against theft. This is why it is very important to update your security systems and create a system that minimizes the level of vulnerability. It makes sense to understand where the vulnerabilities are and to invest in the necessary security solutions, such as encryption and two-step verification processes.

5. Modernizing customer relations

Like any human relationship, the relationship with your customers must be maintained on a daily basis. To do this, you need to develop a social presence on multiple platforms and use them regularly to interact and dialogue with your audience.

Of course, it’s not enough to create pages on social networks; you need to be there every day to answer questions and comments. On top of that, you need to provide them with useful content that keeps them coming back for more.

Lila Ourari

Lila Ourari

Communications Officer @ BRIDGR

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