Bridgr Insights

An Introduction to Digital Maturity

In a world shaken by the multiplication and acceleration of new technologies, companies are being led to reinvent themselves and to engage in a profound transformation of their business processes. According to the latest research published by the McKinsey Global Institute in September 2020,“85% of executives report a significant acceleration of digitization and automation during the pandemic”. 

For a successful digital transformation, it is important to realize that you will need to change your entire organizational structure and put in place processes around digital data. It is not technology that will help you, but rather the transformation of your business and the implementation of data governance that will allow you to succeed in this digital transformation. In other words, the Digital Maturity Tool demonstrates that using digital tools alone is not enough, it must be accompanied by a powerful digital culture.

Put people at the heart of your digital transformation

Before starting the transformation of your company, it is necessary to evaluate its digital maturity, always involving your teams. This will allow your assessment to be concise and therefore more likely to be beneficial.  We then talk about a complete diagnosis to steer your transformation strategy with the appropriate digital tools. 

Capgemini and MIT studies show us that more than half of organizations master the assessment process approach, but very few reach its highest level of maturity: What is digital maturity? What are the means of assessing this maturity? What is the approach and model to measure the maturity of your organization? Do you know your company’s digital maturity level? 

What is digital maturity? 

The digital maturity level is the level at which your organization is currently positioned in terms of its use of information technology. The objective of this tool is to better understand your company’s digital needs. 

According to the Capgemini and MIT study, digital maturity is a combination of two dimensions that are both distinct and related: 

  • digital intensity: investment in digital technologies to change the way a company operates, the execution of internal operations that lead to improved customer commitments, and even its business models.
  • organizational transformation intensity: management of digital transformation by and within the organization. 

What are the means to assess this maturity?

Today, after several years of experience, dozens of successful transformations, and the creation of a solid network, BRIDGR has set itself the new objective of offering its expertise and guiding organizations of all sizes and in all sectors in the digital transformation of their business.

Completely free of charge, this assessment will provide a complete inventory of the customer’s digital situation to propose a real personalized plan of attack to tackle their digital transformation with complete peace of mind. 

5 types of digital maturity 

  • Traditionalist: Traditional companies seem to neglect the importance of digital transformation in all areas of their business. 
  • Aspiring: Aspiring companies are familiar with digital transformation, but they don’t always know how to do it and still have a long way to go.
  • Scalable: Scalable organizations are looking to go further, and their level of maturity indicates that they are halfway there. 
  • Modernist: Modernist organizations have advanced mastery of all aspects of their evolution, but perhaps not yet advanced enough. 
  • Futurist: Futurist companies have developed a digital dexterity to make their competitors jealous.

The key to success is the involvement of all your company’s stakeholders from the very first stages.

Why do digital transformation initiatives sometimes fail? Applying five digital dimensions across the enterprise can help organizations leverage the benefits of growing digital maturity.

The year 2020 has shown us forcefully that the digital transformation of businesses is no longer an option but a prerequisite for their maintenance and development.  

4 reasons to assess the digital maturity of your company

  • Identify your digital and technological needs
  • Define your digital transformation strategy
  • Deploy your digital roadmap
  • Evaluate and prioritize investments

Why is digital maturity important to your business?

“In the digital revolution, we need to give everyone a compass to build their knowledge, to be able to tell the difference between right and wrong when surfing on Google. This is as important as learning to count and read. “Andreas Schleicher, Director of Education at the OECD. 

According to the results of the study by Capgemini Consulting and MIT, based on financial figures from the companies surveyed, each dimension of maturity brings a specific advantage. Companies with higher numerical intensity derive more revenue from their physical assets, while companies with higher transformation management intensity are more profitable. Overall, the study concludes that digital leaders outperform their peers in all industries. 

Organizations of all sizes are struggling to find the expertise needed to launch and succeed in their digital transformation. BRIDGR offers AI-based tools and services to ensure that they choose the best vendors and invest in the best technologies.

BRIDGR Digital Maturity Assessment will identify areas for improvement, whether you’re just beginning your transformation journey or have been doing so for a while, so that you can maximize the return on your digital investments in the short and longer term.

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